--- title: "Foreplay vs Swipekit" description: "Foreplay and Swipekit both save ads and track competitors. How they differ on price, seats, discovery, and AI, and when neither is the right tool." source: https://savepad.app/blog/foreplay-vs-swipekit --- [Blog](https://savepad.app/blog) · 1 August 2025 # Foreplay vs Swipekit Foreplay and Swipekit both save ads and track competitors. How they differ on price, seats, discovery, and AI, and when neither is the right tool. *Two saved ads side by side in Savepad* **TLDR** - Same shape: save ads from the Meta, TikTok, and LinkedIn ad libraries, track competitor brands, and share boards with your team. - **Foreplay** has the bigger ad library to search and more tools around it (briefs, analytics on your own ads). It’s pricier: $59 a month, or $49 billed yearly, for one user. - **Swipekit** is about half the price with more seats: $26 a month for five people and five tracked brands, with a 14-day trial and no card. ## The short version If you’re a small team that mainly wants to save ads and keep an eye on five competitors, Swipekit. If you’re an agency or a big paid social team that wants discovery, briefs, and reporting in one place, Foreplay. ## Price and seats **Foreplay** (October 2026): - Basic: $59 a month, $49 billed yearly. One user. Swipe file, discovery, and briefs. - Workflow: $175 a month, $149 yearly. Five users. Adds Spyder (competitor tracking), Lens (your own ad analytics), the Chrome extension, and the mobile app. - Agency: $459 a month, $389 yearly. Ten users. - 7-day trial with a card. **Swipekit** (October 2026): - Basic: $26 a month. Five seats, five tracked brands. - Plus: $46 a month. Ten seats, ten brands. - Agency: $66 a month. Fifteen seats, fifteen brands. - Every plan has the same features. 14 days free, no card. That’s a big gap. Five people tracking competitors costs $26 a month on Swipekit and $175 on Foreplay. ## Discovery Foreplay searches a library of hundreds of millions of ads, and its whole Basic plan is built around finding ads you didn’t know existed. Swipekit has Multiplayer, a shared library of what its users save. Foreplay wins here, clearly. ## AI Both have it. Foreplay has briefs and an MCP to connect its ad library to AI tools. Swipekit has AI Scripts, which turns a saved ad into a storyboard, a concept, or copy, with monthly credits per plan, plus an MCP too. If you want AI writing your briefs, both will. If you don’t, you’ll be ignoring a chunk of either one. *A mock mattress ad for the fictional brand Dozy* 0242 · instagram · story *A mock frame from a UGC video ad* 0339 · tiktok.com *A mock landing page for the fictional mattress brand Dozy* 0436 · dozy.co · landing page The same competitor ads you'd save in either tool, here in a Savepad folder with the page each one linked to. ## When neither is right Both are ad tools for teams. If ads are one of ten things you save, and the landing page, the welcome email, and the onboarding flow matter just as much, you’re paying for features you won’t touch. That’s where Savepad fits: a swipe file for all of it, free for 150 saves, €4.99 or €9.99 after, no AI. It doesn’t track competitors or search ads you never saw, so it’s a different tool, not a cheaper Foreplay. The [Foreplay alternatives](https://savepad.app/blog/foreplay-alternatives) post covers the wider field, and if you’ve never built an ad swipe file, start with [how to build one from the ad libraries](https://savepad.app/blog/ad-swipe-file). ## Side by side | Feature | Foreplay | Swipekit | | --- | --- | --- | | Entry price | $59 a month, $49 yearly | $26 a month | | Seats on the entry plan | 1 | 5 | | Competitor tracking | From $175 a month | Every plan | | Search ads you never saw | Huge library | Shared library | | Trial | 7 days, card needed | 14 days, no card | | AI | Briefs, MCP | AI Scripts with credits, MCP | | Landing pages and emails | No | No | ## FAQ ### Is Swipekit cheaper than Foreplay? Yes. Swipekit starts at $26 a month with five seats. Foreplay's Basic plan is $59 a month, or $49 billed yearly, for one user, and competitor tracking starts on Workflow at $175 a month. ### Which has a free trial? Both. Swipekit gives you 14 days without a card. Foreplay gives you 7 days and asks for a card up front. ### Do Foreplay and Swipekit save landing pages and emails? They focus on ads. Both link to the ad's landing page, but neither is built to keep the page itself or the emails that follow. [Join the waitlist](https://savepad.app/#waitlist) ## Read these next - [Foreplay alternatives: Foreplay is built for paid social teams and starts at $49 a month. The alternatives if you save ads alongside pages and emails, work alone, or want a smaller bill.](https://savepad.app/blog/foreplay-alternatives) - [The best ad swipe file tools: Most ad swipe file lists are written by ad spy tools ranking themselves first. Here's the field with real prices, which ones use AI, and which save more than ads.](https://savepad.app/blog/best-ad-swipe-file-tools) - [MagicBrief alternatives: MagicBrief shut down on 31 July 2026 after Canva bought it. What happened to your saved ads, and the swipe file and creative analytics tools worth moving to.](https://savepad.app/blog/magicbrief-alternatives)