--- title: "LinkedIn Ad Library guide" description: "The LinkedIn Ad Library shows every ad a company ran in the past year, free. How to search it, what the EU data shows, and how to keep the good ones." source: https://savepad.app/blog/linkedin-ad-library --- [Blog](https://savepad.app/blog) · 26 December 2024 # How to use the LinkedIn Ad Library The LinkedIn Ad Library shows every ad a company ran in the past year, free. How to search it, what the EU data shows, and how to keep the good ones. *B2B LinkedIn ads saved in a Savepad folder* **TLDR** - Go to [linkedin.com/ad-library](https://www.linkedin.com/ad-library/), search a company or a keyword. Free, no login. - You see every ad they ran in the past year: single images, carousels, video, documents, and text ads. - For EU ads, click **View details** to see targeting parameters and impressions. That’s competitor research gold for B2B. ## Search it 1. Open the [LinkedIn Ad Library](https://www.linkedin.com/ad-library/). 2. Search by **advertiser** (the company page name) or by **keyword** in the ad copy. 3. Filter by **country** and **date range** if you want. 4. Click any ad for its details. Searching by keyword is underrated. Try “free trial”, “demo”, or a competitor’s product category to see how the whole market words it. ## The EU targeting details Because of the EU’s Digital Services Act, ads shown in Europe come with extra details. Click **View details** and you’ll see, roughly: - Who paid for the ad - When it ran - An impressions range, by country - The targeting parameters used: location, language, job function, seniority, company size, and so on You won’t see exact numbers or budgets, but “this competitor targets heads of marketing at 200 to 1,000 person companies in Germany” is a lot more than you had. ## What good B2B ads look like After a few hours in the library, the patterns get obvious. The ones that stick are specific (a number, a named problem), look native to the feed (often a document ad or a talking head, not a polished banner), and sell the next step, not the whole product. [LinkedIn ad examples](https://savepad.app/blog/linkedin-ad-examples) breaks down a handful. ## Keep the good ones The library only shows a year, and ads vanish when they stop running. Screenshot the ones you like (document ads especially, page by page) and keep them in a swipe file with the targeting notes. Drop them into Savepad and search “demo”: you get every LinkedIn ad you saved that said it. Add the landing page link too, and Savepad snapshots the page the ad sent people to. The [ad swipe file](https://savepad.app/blog/ad-swipe-file) post has the setup, and the other free libraries are covered in the [Meta Ad Library](https://savepad.app/blog/meta-ad-library) and [Google Ads Transparency Center](https://savepad.app/blog/google-ads-transparency-center) guides. *A mock LinkedIn ad for the fictional dev tool Tidepool* 0467 · LinkedIn · heads of eng, DE *A mock report used as a LinkedIn document ad* 0564 · LinkedIn document ad *A mock gated report landing page for the fictional SaaS Lumen* 0661 · lumen.io · landing page LinkedIn ads saved with their EU targeting notes and the landing page each one sent people to. ## FAQ ### Is the LinkedIn Ad Library free? Yes, and you don't even need to log in. Go to linkedin.com/ad-library and search a company name or a keyword. ### How far back does the LinkedIn Ad Library go? It shows ads that ran in the past year. For ads shown in the EU, details stick around longer and include targeting and impressions. ### Can I see who a LinkedIn ad targeted? For ads shown in the EU, yes, roughly: the targeting parameters used, like location, job function, or company size, and an impressions range by country. [Join the waitlist](https://savepad.app/#waitlist) ## Read these next - [LinkedIn ad examples: LinkedIn ad examples by format, from document and thought leader ads to images and video, the patterns that work for B2B, and how to find competitors' ads.](https://savepad.app/blog/linkedin-ad-examples) - [How to use the Google Ads Transparency Center: The Google Ads Transparency Center shows the search, YouTube, and display ads any advertiser runs, free. How to search it, filter it, and keep the good ones.](https://savepad.app/blog/google-ads-transparency-center) - [The best ad swipe file tools: Most ad swipe file lists are written by ad spy tools ranking themselves first. Here's the field with real prices, which ones use AI, and which save more than ads.](https://savepad.app/blog/best-ad-swipe-file-tools)