--- title: "MagicBrief alternatives" description: "MagicBrief shut down on 31 July 2026 after Canva bought it. What happened to your saved ads, and the swipe file and creative analytics tools worth moving to." source: https://savepad.app/blog/magicbrief-alternatives --- [Blog](https://savepad.app/blog) · 12 August 2026 # MagicBrief alternatives MagicBrief shut down on 31 July 2026 after Canva bought it. What happened to your saved ads, and the swipe file and creative analytics tools worth moving to. *A swipe file of saved ads in Savepad after moving from another tool* **TLDR** - MagicBrief shut down on **31 July 2026**. Canva bought it in 2025 and the team built Canva Grow, a creative analytics product inside Canva. - Insights reports could be exported as CSV. Inspire collections, the ads you saved, had no bulk export. - If you lost a swipe file: rebuild it from the free ad libraries into a tool you control, and export it every few months. ## What happened Canva announced it was buying MagicBrief at Cannes Lions in 2025. Billing stopped, and the team spent a year building [Canva Grow](https://www.canva.com) instead. MagicBrief’s own FAQ set the closing date as 31 July 2026. Before the close, you could export Insights reports as CSV. What you couldn’t do was bulk export Inspire, the collections of other brands’ ads that most people used as their swipe file. If you didn’t screenshot or note them before July, they’re gone. That’s the second time in two years a popular tool took people’s saves with it. [Pocket did the same thing in 2025](https://savepad.app/blog/pocket-alternatives). Pick something that exports, and actually export it. ## If you used Inspire as a swipe file **[Foreplay](https://savepad.app/compare/foreplay)** is the obvious move. A swipe file for ads, a search over millions of ads, competitor tracking, and briefs. From $49 a month billed yearly. **[Swipekit](https://savepad.app/compare/swipekit)** is the cheaper version of that shape. $26 a month for five seats, 14 days free without a card. **Savepad** doesn’t search ads you never saw. It keeps the ones you save, with the landing page they pointed to and the email that came after, searchable by the words in them, screenshots included. Everything exports on every plan as ZIP, HTML, CSV, JSON, or Markdown, so this can’t happen to you twice. The [export docs](https://savepad.app/docs/export-your-library) have the formats. ## If you used Insights for your own ads **[Motion](https://motionapp.com)** is the creative analytics tool most teams compare MagicBrief to. Reports on your own ad performance, built for bigger budgets, priced on spend. **Canva Grow** is MagicBrief’s successor, if you’re already in Canva. ## Rebuilding a swipe file from scratch It’s annoying, but it’s a good excuse to keep only what you’d actually use. 1. Open the [Meta Ad Library](https://savepad.app/blog/meta-ad-library) and search the brands you used to follow. 2. Do the same in the [TikTok Creative Center](https://savepad.app/blog/tiktok-creative-center) for top ads in your industry. 3. Save the ones that still make you stop scrolling. Paste the link, or screenshot it. 4. Write one line on why you saved it. Future you won’t remember. The [ad swipe file](https://savepad.app/blog/ad-swipe-file) post goes step by step. *A mock meal kit ad for the fictional brand Freshbox* 0917 · tiktok.com/ads · Freshbox *A mock running shoe ad for the fictional brand Northwind* 0114 · facebook.com/ads/library *A mock landing page for the fictional brand Stomp* 0211 · stompco.com · landing page A rebuilt ad swipe file: ads from the free libraries, each saved with the page it linked to. ## The tools side by side | Tool | Save ads | Search ads you never saw | Your own ad analytics | Exports | Starts at | | --- | --- | --- | --- | --- | --- | | Foreplay | Yes | Yes | Lens, on Workflow | Check plan | $49 a month yearly | | Swipekit | Yes | Shared library | No | Check plan | $26 a month | | Motion | Yes | No | Yes | Reports | Priced on spend | | Savepad | Yes, with pages and emails | No | No | Everything, every plan | Free, then €4.99 | ## FAQ ### When did MagicBrief shut down? MagicBrief closed on 31 July 2026. Canva bought the company in 2025, and the team built Canva Grow, a creative analytics product inside Canva, as its successor. ### Can I still export my MagicBrief collections? Not any more. Insights reports could be exported as CSV before the shutdown, but there was no bulk export for Inspire collections of saved ads. ### What's the closest alternative to MagicBrief? For saving and tracking ads, Foreplay or Swipekit. For creative analytics on your own ads, Motion or Canva Grow. For a plain swipe file of ads and everything around them, Savepad. [Join the waitlist](https://savepad.app/#waitlist) ## Read these next - [The best ad swipe file tools: Most ad swipe file lists are written by ad spy tools ranking themselves first. Here's the field with real prices, which ones use AI, and which save more than ads.](https://savepad.app/blog/best-ad-swipe-file-tools) - [Foreplay vs Swipekit: Foreplay and Swipekit both save ads and track competitors. How they differ on price, seats, discovery, and AI, and when neither is the right tool.](https://savepad.app/blog/foreplay-vs-swipekit) - [Foreplay alternatives: Foreplay is built for paid social teams and starts at $49 a month. The alternatives if you save ads alongside pages and emails, work alone, or want a smaller bill.](https://savepad.app/blog/foreplay-alternatives)