---
title: "Marketing newsletters worth your inbox"
description: "The marketing newsletters I actually read, for growth, SEO, B2B and developer marketing, and how to keep them from drowning your inbox."
source: https://savepad.app/blog/marketing-newsletters
---
[Blog](https://savepad.app/blog) · 27 December 2023

# Marketing newsletters worth your inbox

The marketing newsletters I actually read, for growth, SEO, B2B and developer marketing, and how to keep them from drowning your inbox.

*A Savepad folder of saved newsletters, each one rendered the way it arrived*

**TLDR**

- Most marketing newsletters are a link roundup with a sponsor on top. A few are worth reading every week.
- These are the ones in my Newsletters folder, sorted by what you do for a living.
- Unsubscribe from anything you’ve skipped three weeks in a row. You won’t miss it.
- Send them somewhere other than your work inbox, so the good issues don’t vanish under Jira notifications.

## Growth and general marketing

- [Lenny’s Newsletter](https://www.lennysnewsletter.com/). Product and growth, with real numbers from real companies. The free posts alone are worth subscribing for.
- [Growth Newsletter](https://www.demandcurve.com/newsletter) from Demand Curve and Julian Shapiro. Short, tactical, one idea per email.
- [Marketing Examples](https://marketingexamples.com/) by Harry Dry. Copy and landing page teardowns you can read in two minutes and use the same afternoon.
- [MKT1](https://mkt1.substack.com/) by Emily Kramer. B2B marketing for startups, from how to plan a quarter to how to hire. Her [GACC brief](https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best) is in my swipe file with a star on it.

## SEO

- [Growth Memo](https://www.kevin-indig.com/) by Kevin Indig. Long, data-heavy SEO and strategy. Read it when you’ve got 20 minutes and a coffee.

## B2B and SaaS strategy

- [Hitenism](https://hitenism.com/) by Hiten Shah. Product strategy, positioning and how SaaS companies actually grow.

## Developer marketing and DevRel

If you market to developers, the usual newsletters won’t help much. These will.

- [DevTools Brew](https://morganperry.substack.com/) by Morgan Perry. Deep dives into how dev tool companies grow, one company per issue.
- [DevFirst](https://devfirst.substack.com/) by Francesca Krihely. Developer marketing from someone who’s run developer marketing teams.
- [DevRel Weekly](https://devrelweekly.com/). A roundup of DevRel posts, jobs and events.
- [Newslepear](https://newslepear.beehiiv.com/) by Kuba from Developer Markepear. Short dev marketing examples, very swipe-file-shaped.
- [GitHub20K](https://www.github20k.com/) by Nevo David from Novu. How to grow an open source project’s stars, from someone who did it.
- [Rendezvous with Cassidoo](https://cassidoo.co/newsletter/). Not marketing. Cassidy Williams’ weekly dev newsletter, and the best example of a personal newsletter with a personality.

Jack Bridger keeps a [list of 140+ developer newsletters](https://bitreach.notion.site/Developer-Newsletters-1320315a0f314e76b2016b39359cb560) if you’re looking for places to sponsor.

## Keep them out of your work inbox

*A newsletter issue about pricing pages*

0800 · newsletter · growth

*A newsletter issue about a dev tool company*

0897 · newsletter · dev tools

*A weekly DevRel roundup newsletter*

0994 · newsletter · roundup

Newsletters sent straight to a Newsletters folder in Savepad, saved as the actual email, with the words inside searchable.

Newsletters die in the work inbox. You star the good ones, then the star list is 214 long and you’re back to searching Gmail for “that email about pricing, from like March”.

What works better: send them somewhere that’s for reading and keeping. Some people use a separate Gmail address. Some use a read-later app. In Savepad, you can subscribe with your [Savepad email address](https://savepad.app/docs/save-from-your-phone) and add a folder to it, like `you+newsletters@in.savepad.app`, so every issue lands in a Newsletters folder, rendered the way it arrived, with trackers blocked. Search reads every issue, so “pricing page teardown” finds the one you half-remember.

Or forward the good ones there and let the rest go. Which is probably the healthier option, tbh. Newsletters from brands are worth keeping too, for different reasons: that’s an [email swipe file](https://savepad.app/blog/email-swipe-file).

For books, podcasts and case studies, there’s the longer list of [marketing resources I actually go back to](https://savepad.app/blog/marketing-resources).

## One rule

If you’ve archived an issue unread three weeks running, unsubscribe. You can always sign up again if you miss it (you won’t).

[Join the waitlist](https://savepad.app/#waitlist)

## Read these next

- [The marketing resources I actually go back to: Blogs, books, newsletters, podcasts and case studies from my own swipe file, the ones I starred after years of saving everything.](https://savepad.app/blog/marketing-resources)
- [Developer marketing resources, from someone who's been doing it a while: The developer marketing and DevRel reading I'd hand anyone starting out: basics, case studies, docs worth copying, newsletters and people to follow.](https://savepad.app/blog/developer-marketing-resources)
- [Design inspiration websites worth bookmarking: The design inspiration sites worth keeping open: landing pages, app screens, type and the weird stuff, what each is good for, and what to do with what you find.](https://savepad.app/blog/design-inspiration-websites)
