--- title: "How to read newsletters outside your inbox" description: "Newsletters bury the emails that matter. How to move them out with Gmail filters, an RSS trick, or a reader app, and how to keep the good ones as a swipe file." source: https://savepad.app/blog/newsletters-out-of-inbox --- [Blog](https://savepad.app/blog) · 27 May 2026 # How to get newsletters out of your inbox Newsletters bury the emails that matter. How to move them out with Gmail filters, an RSS trick, or a reader app, and how to keep the good ones as a swipe file. *Newsletters kept as emails in a Savepad folder* **TLDR** - **Free and fast:** a Gmail filter that skips the inbox and labels anything with “unsubscribe” in it. - **Read them like a feed:** give newsletters an RSS address (Kill the Newsletter) or a reader app’s address (Feedbin, Readwise Reader). - **Keep the good ones:** forward them to a swipe file. If you write newsletters or emails yourself, this is your best research. ## Option 1: a Gmail filter This takes two minutes and clears 80% of the noise. 1. In Gmail’s search bar, type `unsubscribe` and press enter. 2. Click the **filter** icon at the right of the search bar (it looks like sliders). 3. Click **Create filter**. 4. Tick **Skip the Inbox (Archive it)** and **Apply the label**, and make a label called **Newsletters**. 5. Tick **Also apply filter to matching conversations** and create it. Newsletters still arrive, they just wait under the label. Receipts and some important mail mention unsubscribe too, so check the label for a week. Outlook does the same with **Rules**. ## Option 2: newsletters as RSS If you already read blogs in an RSS reader, put newsletters there too. - **[Kill the Newsletter](https://kill-the-newsletter.com)** makes a throwaway email address and an RSS feed for it. Subscribe with the address, read in your feed reader. Free. - **[Feedbin](https://feedbin.com)** gives you a private email address for newsletters right inside your feeds. Paid. ## Option 3: a reader app **[Readwise Reader](https://readwise.io/read)** and **[Matter](https://getmatter.com)** both give you an address for newsletters, so they land next to the articles you saved. Good if you actually read them. The [best read-it-later apps](https://savepad.app/blog/best-read-it-later-apps) post compares them. ## Option 4: keep the good ones If you’re a marketer, the newsletters in your inbox aren’t just reading. They’re examples. The subject line that made you open, the layout, the CTA. That’s an [email swipe file](https://savepad.app/blog/email-swipe-file), and your inbox is a terrible place to keep one. Savepad gives every account its own email address. Forward a newsletter and it’s kept as the email: the brand as the sender, the subject, the preheader, and the date it went out, searchable by every word. Add `+newsletters` before the @ and it goes straight into that folder. The [save from your phone](https://savepad.app/docs/save-from-your-phone) docs show the address trick. *A mock weekly newsletter from the fictional brand Lumen* 0877 · newsletter · Lumen *A mock year in review email* 0974 · newsletter · year in review *A mock product newsletter from the fictional coffee brand Northbrew* 0171 · newsletter · Northbrew Newsletters forwarded into Savepad, each kept as the email with its sender, subject line, and send date. Looking for newsletters worth keeping in the first place? [Marketing newsletters worth your inbox](https://savepad.app/blog/marketing-newsletters) has my list, and [newsletter examples](https://savepad.app/blog/newsletter-examples) breaks down the formats. ## FAQ ### How do I stop newsletters cluttering my Gmail inbox? Make a filter: search for the word unsubscribe, click the filter icon, tick Skip the Inbox and Apply the label, and pick a label like Newsletters. They'll still arrive, just not in your inbox. ### Can I read newsletters as RSS? Yes. Kill the Newsletter gives you a throwaway email address that turns into an RSS feed. Readers like Feedbin and Readwise Reader give you a newsletter address too. ### How do I keep a newsletter I liked? Forward it to a swipe file. Savepad gives you your own address: forward a newsletter there and it's kept as the email, with the brand as the sender and the date it went out. [Join the waitlist](https://savepad.app/#waitlist) ## Read these next - [The best read-it-later apps: Pocket shut down in 2025 and Omnivore in 2024. The read-it-later apps still standing, what each is best at, which use AI, and which keep the page if the link dies.](https://savepad.app/blog/best-read-it-later-apps) - [Newsletter examples: Newsletter formats that work, from the one-writer essay to the link roundup and the product update, with real examples, layout patterns, and where to find more.](https://savepad.app/blog/newsletter-examples) - [How to keep an email swipe file (and why one email isn't enough): Sign up, forward, keep the order. How to build an email swipe file that saves whole onboarding and lifecycle sequences, not just nice-looking one-offs.](https://savepad.app/blog/email-swipe-file)