--- title: "Swipe file examples from marketers, designers and devs" description: "What real swipe files look like: the public ones worth bookmarking, and how marketers, designers, PMs and devs set up their own." source: https://savepad.app/blog/swipe-file-examples --- [Blog](https://savepad.app/blog) · 12 July 2023 # Swipe file examples from marketers, designers and devs What real swipe files look like: the public ones worth bookmarking, and how marketers, designers, PMs and devs set up their own. *A Savepad swipe file with folders for paid social, landing pages, lifecycle email and onboarding* **TLDR** - The best swipe files are boring to look at: a few folders, lots of saves, a note on the good ones. - Public swipe files (Marketing Examples, Really Good Emails, Mobbin) are great for browsing. Your own is what you use on a deadline. - Marketers sort by channel, designers by pattern, PMs by flow, devs by problem. - Mine’s public, if you want to steal the structure. ## If you’ve never seen one [What a swipe file is](https://savepad.app/blog/what-is-a-swipe-file) is its own post. Short version: every example you’ve seen and liked, kept somewhere you can find it again. This post is the “ok but show me” part. ## Public swipe files worth bookmarking Someone else did the collecting. These are the good ones. - [Marketing Examples](https://marketingexamples.com/) by Harry Dry. Short teardowns of copy, SEO and landing pages, each one with the reason it works. The copywriting section is the best free course on the internet. - [Really Good Emails](https://reallygoodemails.com/). Thousands of marketing and product emails, searchable by type. Welcome emails, receipts, “we’ve updated our terms”, all of it. - [Mobbin](https://mobbin.com/). Screens and full flows from real apps. Onboarding, paywalls, settings pages. Designers and PMs live in here. - [Swiped](https://swiped.co/). Classic ads and sales letters with notes. Old school, still useful. - [Developer Marketing Examples](https://mktto.dev/examples) on mktto.dev. Launch weeks, docs, dev-tool homepages. Full disclosure: Flo Merian and I run mktto.dev together, so I’m biased. If you market to developers, start here anyway. - [Growth.Design](https://growth.design/case-studies). Product case studies drawn as comics. Sounds gimmicky, and they’re still the fastest way to explain a psychology principle to your team. Browse them when you’re bored. But notice what happens when you need one specific example at 4pm on a Thursday: you’re scrolling someone else’s categories for something they may never have saved. ## What a marketer’s swipe file looks like Sorted by channel, because that’s how the work comes in. “We need new Meta ads”, “fix the welcome email”, “the pricing page is converting like sh*t”. *A mattress ad in Instagram story format* 0955 · paid social · instagram story *A homepage hero for a cold brew brand* 0152 · landing pages · northbrew.co *A year in review email* 0249 · lifecycle · year in review A marketer's folders: paid social, landing pages and lifecycle email. The email one keeps whole sequences, not just single emails. Folders: Paid social, Landing pages, Pricing, Lifecycle email, Launches, Competitors. Tags for what the thing is doing (`#urgency`, `#social-proof`, `#ugc`). A note on anything that’s there for a reason. The email folder is where most swipe files are weakest. One welcome email is barely a reference. The welcome email, the day 2 nudge, the day 7 “still there?” and the gap between them is the actual thing you want to steal. I wrote more about that in [how to keep an email swipe file](https://savepad.app/blog/email-swipe-file). ## What a designer’s swipe file looks like Sorted by pattern: Heroes, Navigation, Pricing tables, Empty states, 404s, Type, Colour. Lots of full-page screenshots, because a hero out of context tells you nothing about the page’s rhythm. Fonts and palettes saved as themselves, not as a screenshot of a font. For where to find them, see [design inspiration websites worth bookmarking](https://savepad.app/blog/design-inspiration-websites), and for type, [how to find out what font a website uses](https://savepad.app/blog/find-website-font). ## What a PM’s swipe file looks like Sorted by flow: Onboarding, Checkout, Upgrade prompts, Settings, Cancellation. Each one is a sequence of screens in order, because step 3 of onboarding only makes sense after step 2. Plus competitors’ pricing pages, saved every quarter so you can see what they changed. ## What a dev’s swipe file looks like Sorted by problem, and it’s mostly text. The snippet that finally fixed the Postgres upsert. The docs page for one config flag. A repo someone mentioned on a podcast. Docs sites they’d like theirs to look like (Stripe’s, always Stripe’s). ## Mine Mine is public at [my.savepad.app/@gunnyganatra](https://my.savepad.app/@gunnyganatra). The folders follow the headings of my [awesome-marketing](https://github.com/ronakganatra/awesome-marketing) and [awesome-developer-marketing](https://github.com/ronakganatra/awesome-developer-marketing) lists on GitHub: B2B marketing, case studies, design inspiration, newsletters, books, podcasts. It’s mostly links and it’s mostly for me, which is kinda the point. Steal the structure, or [start from a template](https://savepad.app/blog/swipe-file-template). Savepad lets you make any [space, folder or tag public](https://savepad.app/docs/public-savepad) and keep the rest private, which is how mine works. [Join the waitlist](https://savepad.app/#waitlist) ## Read these next - [What is a swipe file? And how to build one you'll use: TLDR: A swipe file is where you save every example you've seen and liked, so you can reference it in the future.](https://savepad.app/blog/what-is-a-swipe-file) - [A swipe file template you can steal (folders, tags and the lot): A ready-made swipe file structure for marketers, designers, PMs and devs: the folders, the tags, the note to write on every save, and the weekly routine.](https://savepad.app/blog/swipe-file-template) - [How to keep an email swipe file (and why one email isn't enough): Sign up, forward, keep the order. How to build an email swipe file that saves whole onboarding and lifecycle sequences, not just nice-looking one-offs.](https://savepad.app/blog/email-swipe-file)