--- title: "Free tools for marketers, designers and developers" description: "25 free tools you probably search for anyways: UTM builder, ad specs, Google snippet preview, colour palettes, calculators and more. No signup, no AI." source: https://savepad.app/free-tools --- # Free tools 25 nifty tools you probably search for anyways. No signup, no AI, and most of them run right in your browser. [Tell me which one you want first](mailto:r@savepad.app?subject=Build%20this%20tool%20first) Show tools for 25 tools ## Link previews and SEO The details Savepad pulls out of every save, as tools for your own pages. - **Open Graph preview.** Coming soon Reads the page’s tags See how any link unfurls on LinkedIn, X, Slack, WhatsApp, iMessage and Facebook, before you post it. (Marketers, Developers) - **X card validator.** Coming soon Reads the page’s tags X retired its own validator. This one shows the card, the image crop and what is missing. (Marketers, Developers) - **[Google snippet preview](https://savepad.app/free-tools/serp-preview).** Ready Runs in your browser Your title and description at Google’s real pixel widths, desktop and mobile, with the cut-off shown. (Marketers, Product managers) - **What font is this website using.** Coming soon Reads the page’s CSS Every font family, weight and source a page loads, with links to where they come from. (Designers, Developers) - **Landing page checklist.** Coming soon Reads the page Paste a URL and tick through what is there and what is missing: one headline, proof, a clear CTA, load time, share tags. (Marketers, Product managers, Designers) - **Website colour palette.** Coming soon Screenshot plus CSS Pull the colours out of any site, grouped, and copy them as hex, CSS variables or Tailwind. (Designers, Developers) ## Screenshots and images Most of these run in your browser, so your image never leaves your device. - **Full-page screenshot.** Coming soon Rendered on our servers Any page, top to footer, at desktop and phone widths. PNG or WebP. (Designers, Marketers, Product managers) - **Screenshot to text.** Coming soon OCR in your browser Copy the words out of any screenshot, scan or photo. The image never leaves your browser. (Everyone, Product managers, Marketers) - **[Colour palette from an image](https://savepad.app/free-tools/palette-from-image).** Ready Runs in your browser Drop an image, get its five main colours as hex, RGB, OKLCH and CSS variables. (Designers, Everyone) - **[Screenshot mockup](https://savepad.app/free-tools/screenshot-mockup).** Ready Runs in your browser Put a screenshot in a browser or phone frame on a nice background, for that LinkedIn teardown post. (Marketers, Designers, Product managers) ## Ads For the paid social crowd. Checked by hand, with the date on every page. - **[Ad specs for every platform](https://savepad.app/free-tools/ad-specs).** Ready Checked by hand Sizes, ratios, file limits and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit and X. (Marketers, Designers) - **[Safe zone checker](https://savepad.app/free-tools/safe-zone-checker).** Ready Runs in your browser Drop your Reel, TikTok, Story or Short and see the platform’s buttons and captions over it. (Marketers, Designers) - **[Every ad library in one place](https://savepad.app/free-tools/ad-library-search).** Ready Builds the search links Search a brand across the Meta, TikTok, LinkedIn, Google and X ad libraries at once, by country. (Marketers, Product managers) - **[Ad brief template](https://savepad.app/free-tools/ad-brief-template).** Ready Runs in your browser Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer. (Marketers, Designers) - **[Ad copy character counter](https://savepad.app/free-tools/ad-character-counter).** Ready Runs in your browser Live counts against every field’s limit and where each platform cuts your copy off. (Marketers) ## Campaign maths The numbers you work out in a spreadsheet every quarter, with the formula shown. - **[Customer acquisition cost calculator](https://savepad.app/free-tools/cac-calculator).** Ready Runs in your browser Ad spend, salaries, tools and agency fees in, the real CAC per channel out. (Marketers, Product managers) - **[CAC payback period calculator](https://savepad.app/free-tools/payback-period-calculator).** Ready Runs in your browser How many months until a customer pays back what they cost, from CAC, price and margin. (Marketers, Product managers) - **[Break-even ROAS calculator](https://savepad.app/free-tools/break-even-roas-calculator).** Ready Runs in your browser Your margin in, the ROAS you need to stop losing money out. Any number solves for the rest. (Marketers) - **[Ad frequency calculator](https://savepad.app/free-tools/ad-frequency-calculator).** Ready Runs in your browser Reach and impressions in, frequency out, with the point where people start scrolling past. (Marketers) ## Email, links and tracking The boring bits of every campaign. - **[Subject line and preheader preview](https://savepad.app/free-tools/subject-line-preview).** Ready Runs in your browser See it in Gmail, Apple Mail, Outlook and on a phone, with the truncation and the emoji rendering. (Marketers, Product managers) - **[UTM builder](https://savepad.app/free-tools/utm-builder).** Ready Runs in your browser Build campaign links with presets you can reuse, or a whole CSV of them at once. (Marketers, Product managers) - **[Tracking parameter remover](https://savepad.app/free-tools/clean-url).** Ready Runs in your browser Strip utm, fbclid, gclid, mc_eid and friends off any link before you share it. Our own list, published. (Everyone, Developers, Marketers) - **Redirect chain checker.** Coming soon Follows it on our servers Every hop between a link and where it lands, with status codes and timings. (Developers, Marketers) ## Bookmarks and moving house For everyone whose read-later app shut down on them. - **[Bookmarks file converter](https://savepad.app/free-tools/bookmarks-converter).** Ready Runs in your browser Turn a Chrome, Safari or Firefox bookmarks export into CSV, JSON or Markdown. (Everyone, Developers) - **[YouTube thumbnail grabber](https://savepad.app/free-tools/youtube-thumbnail).** Ready Builds the image links Every size of a video’s thumbnail, for your swipe file or your next moodboard. (Everyone, Marketers, Designers) ## Want the whole swipe file? Savepad launches soon. Leave your email and I'll let you know when it's live.