---
title: "Ad brief template: free, no signup"
description: "Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer."
source: https://savepad.app/free-tools/ad-brief-template
---
# Ad brief template

Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.

## How it works

Fill in the brief, drop in your reference ads, and download a clean PDF to send to your designer or agency.

It covers the parts every creative brief needs: the goal, the audience, the one message, the platforms, the call to action and the must-haves. Your references go at the end, and none of it leaves your browser.

## FAQs

### What goes in an ad creative brief?

What the ad should do, who it’s for, the one thing they should remember, where it runs, the call to action, the must-haves and a deadline. Plus a few references.

### How do I get the PDF?

Hit Download as PDF. Your browser’s print window opens, and you pick Save as PDF.

### Is my brief saved anywhere?

No. It lives in this tab until you close it.

## More tools like this

- [Ad specs for every platform: Sizes, ratios, file limits and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit and X.](https://savepad.app/free-tools/ad-specs)
- [Safe zone checker: Drop your Reel, TikTok, Story or Short and see the platform’s buttons and captions over it.](https://savepad.app/free-tools/safe-zone-checker)
- [Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google and X ad libraries at once, by country.](https://savepad.app/free-tools/ad-library-search)
- [Ad copy character counter: Live counts against every field’s limit and where each platform cuts your copy off.](https://savepad.app/free-tools/ad-character-counter)

## Want the whole swipe file?

Savepad launches soon. Leave your email and I'll let you know when it's live.