--- title: "Ad specs for every platform: free, no signup" description: "Sizes, ratios, file limits and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit and X." source: https://savepad.app/free-tools/ad-specs --- # Ad specs for every platform Sizes, ratios, file limits and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit and X. Last checked by hand on 28 September 2026. Platforms change these without telling anyone, so each one links to its own spec page. ## Meta (Facebook and Instagram) [Official specs ↗](https://www.facebook.com/business/ads-guide) | Format | Size | File | Length | | --- | --- | --- | --- | | Feed image | 1080 × 1350 (4:5), or 1080 × 1080 (1:1) | JPG or PNG, up to 30 MB | | | Stories and Reels | 1080 × 1920 (9:16) | JPG, PNG, MP4 or MOV | | | Link ad, horizontal | 1200 × 628 (1.91:1) | JPG or PNG, up to 30 MB | | | Video | 4:5, 1:1 or 9:16 | MP4 or MOV, up to 4 GB | | - Primary text**125***characters shown before it cuts off* - Headline**40***characters shown before it cuts off* - Description**30***characters shown before it cuts off* ## TikTok [Official specs ↗](https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads) | Format | Size | File | Length | | --- | --- | --- | --- | | In-feed video | 1080 × 1920 (9:16), also 1:1 and 16:9 | MP4 or MOV, up to 500 MB | 5 to 60 seconds | - Ad text**100***characters max* - Brand name**20***characters max* - App name**40***characters max* ## LinkedIn [Official specs ↗](https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs) | Format | Size | File | Length | | --- | --- | --- | --- | | Single image, horizontal | 1200 × 628 (1.91:1) | JPG, PNG or GIF, up to 5 MB | | | Single image, square | 1200 × 1200 (1:1) | JPG, PNG or GIF, up to 5 MB | | | Single image, vertical (mobile) | 720 × 900 (4:5), 600 × 900 (2:3) or 628 × 1200 | JPG, PNG or GIF, up to 5 MB | | - Introductory text**150***characters shown before it cuts off* - Headline**70***characters max* - Description (Audience Network)**70***characters max* ## Google Ads [Official specs ↗](https://support.google.com/google-ads/answer/7684791) | Format | Size | File | Length | | --- | --- | --- | --- | | Responsive display, horizontal | 1200 × 628 (1.91:1) | JPG or PNG, up to 5,120 KB | | | Responsive display, square | 1200 × 1200 (1:1) | JPG or PNG, up to 5,120 KB | | | Logo | 1200 × 1200 (1:1) and 1200 × 300 (4:1) | JPG or PNG, up to 5,120 KB | | - Search headline (3 to 15)**30***characters max* - Search description (2 to 4)**90***characters max* - Display path (each)**15***characters max* - Display long headline**90***characters max* - Display business name**25***characters max* ## YouTube [Official specs ↗](https://support.google.com/google-ads/answer/17091270) | Format | Size | File | Length | | --- | --- | --- | --- | | In-stream | 1920 × 1080 (16:9) | Uploaded to YouTube first | | | Shorts | 1080 × 1920 (9:16) | Uploaded to YouTube first | | - Call to action**10***characters max* ## Pinterest [Official specs ↗](https://help.pinterest.com/en/business/article/pinterest-product-specs) | Format | Size | File | Length | | --- | --- | --- | --- | | Standard pin | 1000 × 1500 (2:3) | PNG or JPEG, up to 20 MB | | | Video pin | 1:1, 2:3 or 9:16 | MP4, MOV or M4V, up to 2 GB | 4 seconds to 15 minutes | - Title**100***characters max* - Description**500***characters max* ## Reddit [Official specs ↗](https://business.reddithelp.com) | Format | Size | File | Length | | --- | --- | --- | --- | | Image | 1080 × 1350 (4:5), 1080 × 1080 (1:1) or 1920 × 1080 (16:9) | JPG or PNG | | | Video | 4:5, 1:1 or 16:9 | MP4 or MOV, up to 1 GB | Up to 15 minutes | - Headline**300***characters max* ## X [Official specs ↗](https://business.x.com/en/help/campaign-setup/creative-ad-specifications) | Format | Size | File | Length | | --- | --- | --- | --- | | Image | 1:1 or 1.91:1, and now 4:5, 2:3, 16:9 and 9:16 | PNG or JPEG, up to 5 MB | | | Video | 16:9, 1:1 or 9:16 | MP4 or MOV, up to 1 GB | Up to 2 minutes 20 seconds | - Post text**280***characters max* Checked by hand. No signup, no AI. ## How it works Every ad size, aspect ratio, file limit, video length and character limit for Meta, TikTok, LinkedIn, Google Ads, YouTube, Pinterest, Reddit and X, on one page. Platforms change their specs without telling anyone, so every number here is checked by hand, the date is at the top, and each platform links to its own spec page. ## FAQs ### What size should a Meta ad image be? 1080 × 1350 pixels (4:5) for feeds, 1080 × 1920 (9:16) for Stories and Reels. JPG or PNG, up to 30 MB. ### What size is a TikTok ad? 1080 × 1920 pixels (9:16), MP4 or MOV, up to 500 MB, 5 to 60 seconds long. ### What size should a LinkedIn ad image be? 1200 × 628 pixels (1.91:1) or 1200 × 1200 (1:1), up to 5 MB. ## More tools like this - [Safe zone checker: Drop your Reel, TikTok, Story or Short and see the platform’s buttons and captions over it.](https://savepad.app/free-tools/safe-zone-checker) - [Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google and X ad libraries at once, by country.](https://savepad.app/free-tools/ad-library-search) - [Ad brief template: Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.](https://savepad.app/free-tools/ad-brief-template) - [Ad copy character counter: Live counts against every field’s limit and where each platform cuts your copy off.](https://savepad.app/free-tools/ad-character-counter) ## Want the whole swipe file? 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