---
title: "A swipe file app for ads, landing pages and emails"
description: "Build a swipe file of ads, landing pages, emails and onboarding flows. Save in a couple of clicks, sort how you like, and search inside everything."
source: https://savepad.app/use-cases/swipe-file
---
# A swipe file that actually works

A swipe file is where you save every example you've seen and liked, so you can steal from it later. Copywriters used shoeboxes. You're probably using Slack, Notion and a folder called inspo. Savepad is one place for all of it.

[Join the waitlist](https://savepad.app/#waitlist) [How it works](#how)

*The Paid social folder of a swipe file: Meta, TikTok, LinkedIn and Pinterest ads side by side, filterable by platform, with one just saved from the Meta Ad Library*

## Before and after

### How it goes now

- Screenshot 11.02.47.png, times 400
- A Notion page nobody has opened since 2023
- Slack DMs to yourself
- 214 starred emails in Gmail
- Ad library links that die a month later

### In Savepad

- Ads saved straight from the ad library
- The ad, its copy and its landing page together
- Emails that open like emails
- Onboarding flows kept in order
- Everything searchable, screenshots included

## How Savepad helps

- **Save it where you see it.** Paste a link, drop a screenshot, or email it in from your phone.
- **Sort it however you like.** Folders, tags, or just leave it unsorted. When you do get round to it, triage mode makes it quick.
- **Search what it said.** Search reads pages, PDFs, emails and screenshots, so "limited edition" finds that landing page from three years ago.
- **Share one folder.** Make a folder public, or send a private link to it. People see that folder and nothing else.

## What you'll be saving

[All 17 save types](https://savepad.app/save-types)

- [Web pages The live page, a reading copy, or your snapshot](https://savepad.app/save-types#web-pages)
- [Images and screenshots Zoom in, grab the colours, search the words](https://savepad.app/save-types#images)
- [Emails Forward it in, it opens like an email](https://savepad.app/save-types#emails)
- [Sequences Several saves in a specific order, kept as one](https://savepad.app/save-types#sequences)
- [Video Links that don't load YouTube until you press play](https://savepad.app/save-types#video)
- [Audio Podcast ads, jingles, voice notes](https://savepad.app/save-types#audio)

## Who it's for

- [Marketers: Ads, landing pages, emails, onboarding flows, everything you want to steal](https://savepad.app/for/marketers)
- [Designers: UI, typefaces, colours, animations, everything that made your eyes go wide](https://savepad.app/for/designers)
- [Product managers: Competitor info, pricing, flows, user research, everything you need for your retro](https://savepad.app/for/product-managers)

## FAQs

### What is a swipe file?

A collection of examples you've seen and liked, saved so you can steal from them later. Ads, landing pages, emails, headlines, onboarding flows, whatever.

### Can I bring my old swipe file?

Yep. Import from Raindrop, Pocket, Pinboard, Instapaper, your browser bookmarks or a CSV.

### Does Savepad tag things with AI?

Nope. Savepad pulls out the details, text and colours the old-fashioned way. The tags are yours.

### Is it only for marketers?

It started there. But designers, product people and devs keep swipe files too, they just call them references or inspo.

[Next use case Moodboards UI, type, colour and motion, easily findable.](https://savepad.app/use-cases/moodboards)

## Want in first?

Savepad launches soon. Leave your email and I'll let you know when it's live.