Blog · 27 May 2026

How to get newsletters out of your inbox

Newsletters bury the emails that matter. How to move them out with Gmail filters, an RSS trick, or a reader app, and how to keep the good ones as a swipe file.

TLDR

• Free and fast: a Gmail filter that skips the inbox and labels anything with “unsubscribe” in it.
• Read them like a feed: give newsletters an RSS address (Kill the Newsletter) or a reader app’s address (Feedbin, Readwise Reader).
• Keep the good ones: forward them to a swipe file. If you write newsletters or emails yourself, this is your best research.

Option 1: a Gmail filter

This takes two minutes and clears 80% of the noise.

1. In Gmail’s search bar, type unsubscribe and press enter.
2. Click the filter icon at the right of the search bar (it looks like sliders).
3. Click Create filter.
4. Tick Skip the Inbox (Archive it) and Apply the label, and make a label called Newsletters.
5. Tick Also apply filter to matching conversations and create it.

Newsletters still arrive, they just wait under the label. Receipts and some important mail mention unsubscribe too, so check the label for a week. Outlook does the same with Rules.

Option 2: newsletters as RSS

If you already read blogs in an RSS reader, put newsletters there too.

• Kill the Newsletter makes a throwaway email address and an RSS feed for it. Subscribe with the address, read in your feed reader. Free.
• Feedbin gives you a private email address for newsletters right inside your feeds. Paid.

Option 3: a reader app

Readwise Reader and Matter both give you an address for newsletters, so they land next to the articles you saved. Good if you actually read them. The best read-it-later apps post compares them.

Option 4: keep the good ones

If you’re a marketer, the newsletters in your inbox aren’t just reading. They’re examples. The subject line that made you open, the layout, the CTA. That’s an email swipe file, and your inbox is a terrible place to keep one.

Savepad gives every account its own email address. Forward a newsletter and it’s kept as the email: the brand as the sender, the subject, the preheader, and the date it went out, searchable by every word. Add +newsletters before the @ and it goes straight into that folder. The save from your phone docs show the address trick.

Looking for newsletters worth keeping in the first place? Marketing newsletters worth your inbox has my list, and newsletter examples breaks down the formats.

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