The blog.
Swipe files, references, and marketing examples worth stealing from. Ngl, it's mainly for SEO.
- Design inspiration websites worth bookmarking The design inspiration sites worth keeping open: landing pages, app screens, type, and the weird stuff, what each is good for, and what to do with what you find.
- The best swipe file tools, honestly compared Foreplay, Swipewell, Notion, Savee, mymind, Raindrop, and Savepad, compared honestly: who each one is for, what it does better than the rest, and what it costs.
- Facebook and Instagram ad examples, sorted by what they're doing Ten ad formats that keep showing up in the Meta Ad Library for months at a time, what makes each one work, and how to make your own version.
- Free marketing tools that don't want your email first Free marketing tools with no email wall: UTM builder, ad specs, subject line preview, CAC and ROAS calculators, safe zones, and more.
- How to organize screenshots on a Mac (and get them off your desktop) Move screenshots out of your desktop, name them sensibly, sort the backlog, and make them searchable by what's in them. Settings, shortcuts, and two Terminal lines.
- How to build an ad swipe file from the ad libraries Where to find ads worth saving, how to spot the ones that are working, and how to sort a paid social swipe file so you can find a hook in 30 seconds.
- How to find out what font a website is using Three ways to identify a website's font in under a minute: your browser's DevTools, an extension, or a font matcher for images. Plus what to do once you've found it.
- Product launch examples worth copying The launch formats that keep working for software: Product Hunt, Show HN, launch weeks, and the changelog post, plus how to save launches.
- What goes in a creative brief (with a template you can copy) A one-page creative brief template for ads, landing pages, and campaigns, what each section is for, and why the references section matters more than the rest.
- A swipe file template you can steal (folders, tags, and the lot) A ready-made swipe file structure for marketers, designers, PMs, and devs: the folders, the tags, the note to write on every save, and the weekly routine.
- Pinterest alternatives for designers sick of AI slop Pinterest added AI labels and a see-fewer setting in 2025. If that's not enough, where to find human-made inspiration, and where to keep yours.
- How designers keep a swipe file without it becoming a Pinterest board A design swipe file that stays useful: save whole pages, keep the fonts and colours, sort by what you'll need, and find things by colour and text.