Ad frequency calculator
Reach and impressions in, frequency out, with the point where people start scrolling past.
Average frequency
Frequency = impressions ÷ reach
Runs in your browser. No signup, no AI.
How it works
Enter your impressions and your reach, and the ad frequency calculator gives you the average number of times each person saw your ad, plus how often that is per week.
Too few and nobody remembers you, too many and people start scrolling past. A common rule of thumb is 3 to 4 times a week before the ad wears out.
FAQs
How do you calculate ad frequency?
Frequency = impressions ÷ reach.
What is a good ad frequency?
It depends on the goal, but a common rule of thumb is around 3 to 4 times a week before performance drops.
What is the difference between reach and impressions?
Reach is how many different people saw your ad. Impressions is how many times it was shown in total.
More tools like this
- Customer acquisition cost calculator: Ad spend, salaries, tools, and agency fees in, the real CAC per channel out.
- CAC payback period calculator: How many months until a customer pays back what they cost, from CAC, price, and margin.
- Break-even ROAS calculator: Your margin in, the ROAS you need to stop losing money out. Any number solves for the rest.
From the blog
- Free marketing tools that don't want your email first: Free marketing tools with no email wall: UTM builder, ad specs, subject line preview, CAC and ROAS calculators, safe zones, and more.
- How to calculate break-even ROAS: Break-even ROAS is the return on ad spend where you stop losing money. The formula, worked examples at different margins, and the mistakes people make.
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