The blog, page 7.

Swipe files, references, and marketing examples worth stealing from. Ngl, it's mainly for SEO.

  1. 29 January 2024 · Copywriting Value proposition examples Value proposition examples for SaaS, dev tools, and ecommerce, the patterns behind the clear ones, a simple formula, and the tests to run before it ships.
  2. 15 January 2024 · Swipe files Headline examples, and the formulas behind them Good headlines from ads and homepages, old and new, grouped by the trick they're using, so you can steal the trick and not the words.
  3. 2 January 2024 · Bookmarks How to save a web page before it disappears Pages get redesigned, paywalled, and deleted. Five ways to keep a permanent copy of a web page, from the Wayback Machine to a PDF, and which one fits what you need.
  4. 18 December 2023 · Alternatives Notion Web Clipper alternatives The Notion Web Clipper drops a link and some mangled text into a database. The alternatives if you want a real copy of the page, screenshots, and search that works.
  5. 4 December 2023 · Bookmarks How to export bookmarks from Chrome, Safari, Firefox, and Edge Where the export button hides in every browser, what you get, and how to turn the file into a spreadsheet if you need to.
  6. 14 November 2023 · How to How to build a swipe file in Notion (and where it falls apart) Set up a swipe file in Notion with a database, a gallery view, and the web clipper. Then the honest part: where it stops working, around the few-hundred-row mark.
  7. 1 November 2023 · Swipe files How to build a copywriting swipe file What to save, where to find it, and how to sort it, so the next blank headline field takes ten minutes instead of an afternoon.
  8. 20 October 2023 · Marketing resources The marketing resources I actually go back to Blogs, books, newsletters, podcasts, and case studies from my own swipe file, the ones I starred after years of saving everything.
  9. 6 October 2023 · Examples Onboarding and empty state examples worth copying Onboarding patterns that work in SaaS: one question first, a quick first win, empty states that teach, and emails that follow what people did.
  10. 19 September 2023 · How to How to find out what font a website is using Three ways to identify a website's font in under a minute: your browser's DevTools, an extension, or a font matcher for images. Plus what to do once you've found it.
  11. 4 September 2023 · Design Design inspiration websites worth bookmarking The design inspiration sites worth keeping open: landing pages, app screens, type, and the weird stuff, what each is good for, and what to do with what you find.
  12. 21 August 2023 · Landing pages About page examples About pages people actually read: patterns for startups, SaaS, and one-person companies, what to put on yours, and the clichés everyone skips.