The blog, page 8.
Swipe files, references, and marketing examples worth stealing from. Ngl, it's mainly for SEO.
- SaaS pricing page examples, and what each one is doing Pricing page patterns worth copying, from three tiers with a highlighted middle to one flat price, plus how to keep tabs on competitors' pricing when it changes.
- Testimonial examples How to write, ask for, and show testimonials people believe: formats that work, the details that make a quote credible, and what makes one look made up.
- A swipe file template you can steal (folders, tags, and the lot) A ready-made swipe file structure for marketers, designers, PMs, and devs: the folders, the tags, the note to write on every save, and the weekly routine.
- How to organize screenshots on a Mac (and get them off your desktop) Move screenshots out of your desktop, name them sensibly, sort the backlog, and make them searchable by what's in them. Settings, shortcuts, and two Terminal lines.
- Google Keep alternatives Google Keep is great for a shopping list and terrible for 400 saved links and screenshots. The alternatives, depending on whether you take notes or keep references.
- How to build an ad swipe file from the ad libraries Where to find ads worth saving, how to spot the ones that are working, and how to sort a paid social swipe file so you can find a hook in 30 seconds.
- How to save TikToks and Reels How to save TikToks to Favorites and collections, save Reels on Instagram, keep the link or the video, and actually find that one hook again in three months.
- How to calculate CAC and CAC payback Customer acquisition cost and CAC payback without the finance-speak: the formulas, what to include, worked examples, and healthy numbers for SaaS.
- How to make a mood board (a digital one, no Photoshop needed) A step by step for making a mood board that actually helps a project: what to collect, how to cut it down, and how to share it without a 40 MB PDF.
- What is a swipe file? And how to build one you'll use A swipe file is where you keep every ad, page, email, and headline you liked, so you can borrow from it later. Where it came from and how to build one.
- How to organize your bookmarks so you can find them again Bookmarks bar at 400 links and no idea what's in it? Here's how to sort them once, keep them sorted, and actually find the thing you saved.