Ad brief template
Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.
Your browser's print window opens. Pick "Save as PDF".
Runs in your browser. No signup, no AI.
How it works
Fill in the brief, drop in your reference ads, and download a clean PDF to send to your designer or agency.
It covers the parts every creative brief needs: the goal, the audience, the one message, the platforms, the call to action, and the must-haves. Your references go at the end, and none of it leaves your browser.
FAQs
What goes in an ad creative brief?
What the ad should do, who it’s for, the one thing they should remember, where it runs, the call to action, the must-haves, and a deadline. Plus a few references.
How do I get the PDF?
Hit Download as PDF. Your browser’s print window opens, and you pick Save as PDF.
Is my brief saved anywhere?
No. It lives in this tab until you close it.
More tools like this
- Ad specs for every platform: Sizes, ratios, file limits, and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit, and X.
- Safe zone checker: Drop your Reel, TikTok, Story, or Short, and see the platform’s buttons and captions over it.
- Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google, and X ad libraries at once, by country.
- Ad copy character counter: Live counts against every field’s limit and where each platform cuts your copy off.
From the blog
- What goes in a creative brief (with a template you can copy): A one-page creative brief template for ads, landing pages, and campaigns, what each section is for, and why the references section matters more than the rest.
- Facebook and Instagram ad examples, sorted by what they're doing: Ten ad formats that keep showing up in the Meta Ad Library for months at a time, what makes each one work, and how to make your own version.
- Free marketing tools that don't want your email first: Free marketing tools with no email wall: UTM builder, ad specs, subject line preview, CAC and ROAS calculators, safe zones, and more.
Want the whole swipe file?
Savepad launches soon. Leave your email and I'll let you know when it's live.