Ad brief template
Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.
Your browser's print window opens. Pick "Save as PDF".
Runs in your browser. No signup, no AI.
How it works
Fill in the brief, drop in your reference ads, and download a clean PDF to send to your designer or agency.
It covers the parts every creative brief needs: the goal, the audience, the one message, the platforms, the call to action and the must-haves. Your references go at the end, and none of it leaves your browser.
FAQs
What goes in an ad creative brief?
What the ad should do, who it’s for, the one thing they should remember, where it runs, the call to action, the must-haves and a deadline. Plus a few references.
How do I get the PDF?
Hit Download as PDF. Your browser’s print window opens, and you pick Save as PDF.
Is my brief saved anywhere?
No. It lives in this tab until you close it.
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- Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google and X ad libraries at once, by country.
- Ad copy character counter: Live counts against every field’s limit and where each platform cuts your copy off.
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