Ad copy character counter
Live counts against every field’s limit and where each platform cuts your copy off.
"Max" means the platform won't take more. "Shown" means it takes more, but cuts the rest behind a "See more".
Runs in your browser. No signup, no AI.
How it works
Pick a platform and type your ad copy. The ad character counter checks every field against its limit and shows where the platform cuts your text off.
Some limits are hard, so the platform won’t take more. Others are how much shows before "See more", which is the part most people actually read.
FAQs
How long can a Google Ads headline be?
30 characters, with 3 to 15 headlines per responsive search ad. Descriptions can be 90 characters.
How much Meta ad text shows before "See more"?
About 125 characters of primary text. Headlines show about 40.
How long can TikTok ad text be?
Up to 100 characters, and emoji aren’t allowed in it.
More tools like this
- Ad specs for every platform: Sizes, ratios, file limits and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit and X.
- Safe zone checker: Drop your Reel, TikTok, Story or Short and see the platform’s buttons and captions over it.
- Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google and X ad libraries at once, by country.
- Ad brief template: Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.
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