Ad copy character counter
Live counts against every field’s limit and where each platform cuts your copy off.
"Max" means the platform won't take more. "Shown" means it takes more, but cuts the rest behind a "See more".
Runs in your browser. No signup, no AI.
How it works
Pick a platform and type your ad copy. The ad character counter checks every field against its limit and shows where the platform cuts your text off.
Some limits are hard, so the platform won’t take more. Others are how much shows before "See more", which is the part most people actually read.
FAQs
How long can a Google Ads headline be?
30 characters, with 3 to 15 headlines per responsive search ad. Descriptions can be 90 characters.
How much Meta ad text shows before "See more"?
About 125 characters of primary text. Headlines show about 40.
How long can TikTok ad text be?
Up to 100 characters, and emoji aren’t allowed in it.
More tools like this
- Ad specs for every platform: Sizes, ratios, file limits, and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit, and X.
- Safe zone checker: Drop your Reel, TikTok, Story, or Short, and see the platform’s buttons and captions over it.
- Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google, and X ad libraries at once, by country.
- Ad brief template: Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.
From the blog
- Facebook and Instagram ad examples, sorted by what they're doing: Ten ad formats that keep showing up in the Meta Ad Library for months at a time, what makes each one work, and how to make your own version.
- Free marketing tools that don't want your email first: Free marketing tools with no email wall: UTM builder, ad specs, subject line preview, CAC and ROAS calculators, safe zones, and more.
- Headline examples, and the formulas behind them: Good headlines from ads and homepages, old and new, grouped by the trick they're using, so you can steal the trick and not the words.
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