Ad specs for every platform
Sizes, ratios, file limits, and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit, and X.
Last checked by hand on . Platforms change these without telling anyone, so each one links to its own spec page.
Meta (Facebook and Instagram)
Official specs ↗| Format | Size | File | Length |
|---|---|---|---|
| Feed image | 1080 × 1350 (4:5), or 1080 × 1080 (1:1) | JPG or PNG, up to 30 MB | |
| Stories and Reels | 1080 × 1920 (9:16) | JPG, PNG, MP4, or MOV | |
| Link ad, horizontal | 1200 × 628 (1.91:1) | JPG or PNG, up to 30 MB | |
| Video | 4:5, 1:1 or 9:16 | MP4 or MOV, up to 4 GB |
- Primary text125characters shown before it cuts off
- Headline40characters shown before it cuts off
- Description30characters shown before it cuts off
TikTok
Official specs ↗| Format | Size | File | Length |
|---|---|---|---|
| In-feed video | 1080 × 1920 (9:16), also 1:1 and 16:9 | MP4 or MOV, up to 500 MB | 5 to 60 seconds |
- Ad text100characters max
- Brand name20characters max
- App name40characters max
| Format | Size | File | Length |
|---|---|---|---|
| Single image, horizontal | 1200 × 628 (1.91:1) | JPG, PNG, or GIF, up to 5 MB | |
| Single image, square | 1200 × 1200 (1:1) | JPG, PNG, or GIF, up to 5 MB | |
| Single image, vertical (mobile) | 720 × 900 (4:5), 600 × 900 (2:3) or 628 × 1200 | JPG, PNG, or GIF, up to 5 MB |
- Introductory text150characters shown before it cuts off
- Headline70characters max
- Description (Audience Network)70characters max
Google Ads
Official specs ↗| Format | Size | File | Length |
|---|---|---|---|
| Responsive display, horizontal | 1200 × 628 (1.91:1) | JPG or PNG, up to 5,120 KB | |
| Responsive display, square | 1200 × 1200 (1:1) | JPG or PNG, up to 5,120 KB | |
| Logo | 1200 × 1200 (1:1) and 1200 × 300 (4:1) | JPG or PNG, up to 5,120 KB |
- Search headline (3 to 15)30characters max
- Search description (2 to 4)90characters max
- Display path (each)15characters max
- Display long headline90characters max
- Display business name25characters max
YouTube
Official specs ↗| Format | Size | File | Length |
|---|---|---|---|
| In-stream | 1920 × 1080 (16:9) | Uploaded to YouTube first | |
| Shorts | 1080 × 1920 (9:16) | Uploaded to YouTube first |
- Call to action10characters max
| Format | Size | File | Length |
|---|---|---|---|
| Standard pin | 1000 × 1500 (2:3) | PNG or JPEG, up to 20 MB | |
| Video pin | 1:1, 2:3 or 9:16 | MP4, MOV, or M4V, up to 2 GB | 4 seconds to 15 minutes |
- Title100characters max
- Description500characters max
| Format | Size | File | Length |
|---|---|---|---|
| Image | 1080 × 1350 (4:5), 1080 × 1080 (1:1) or 1920 × 1080 (16:9) | JPG or PNG | |
| Video | 4:5, 1:1 or 16:9 | MP4 or MOV, up to 1 GB | Up to 15 minutes |
- Headline300characters max
| Format | Size | File | Length |
|---|---|---|---|
| Image | 1:1 or 1.91:1, and now 4:5, 2:3, 16:9 and 9:16 | PNG or JPEG, up to 5 MB | |
| Video | 16:9, 1:1 or 9:16 | MP4 or MOV, up to 1 GB | Up to 2 minutes 20 seconds |
- Post text280characters max
Checked by hand. No signup, no AI.
How it works
Every ad size, aspect ratio, file limit, video length, and character limit for Meta, TikTok, LinkedIn, Google Ads, YouTube, Pinterest, Reddit, and X, on one page.
Platforms change their specs without telling anyone, so every number here is checked by hand, the date is at the top, and each platform links to its own spec page.
FAQs
What size should a Meta ad image be?
1080 × 1350 pixels (4:5) for feeds, 1080 × 1920 (9:16) for Stories and Reels. JPG or PNG, up to 30 MB.
What size is a TikTok ad?
1080 × 1920 pixels (9:16), MP4 or MOV, up to 500 MB, 5 to 60 seconds long.
What size should a LinkedIn ad image be?
1200 × 628 pixels (1.91:1) or 1200 × 1200 (1:1), up to 5 MB.
More tools like this
- Safe zone checker: Drop your Reel, TikTok, Story, or Short, and see the platform’s buttons and captions over it.
- Every ad library in one place: Search a brand across the Meta, TikTok, LinkedIn, Google, and X ad libraries at once, by country.
- Ad brief template: Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.
- Ad copy character counter: Live counts against every field’s limit and where each platform cuts your copy off.
From the blog
- What goes in a creative brief (with a template you can copy): A one-page creative brief template for ads, landing pages, and campaigns, what each section is for, and why the references section matters more than the rest.
- Facebook and Instagram ad examples, sorted by what they're doing: Ten ad formats that keep showing up in the Meta Ad Library for months at a time, what makes each one work, and how to make your own version.
- Free marketing tools that don't want your email first: Free marketing tools with no email wall: UTM builder, ad specs, subject line preview, CAC and ROAS calculators, safe zones, and more.
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